Post by account_disabled on Feb 17, 2024 23:14:10 GMT -6
Did you know that the structure of your e-commerce website affects 75% of your store's reliability? Considering you only have 50 milliseconds to make a great first impression and it's your customer's perception that matters, your website's structure and perceived ease of use is crucial to increasing sales. The perfect user experience (UX) in ecommerce is a blend of intuitive site-wide navigation, individual page layouts, and product search functionality. The best part is that you have creative control of your online store. So, what does a general e-commerce website structure look like? The best way to think of your online store is as a pyramid. At the top is your home page. Most people enter your website from here and browse other pages. Ecommerce website structure .png Source: Fabric.inc Then come the categories and subcategories, which branch out like a tree. For example, if you run an e-commerce store selling cosmetics, the categories could be lip pencils and subcategories could be matte finish, liquid lip pencils, stick pencils, etc. it could be. Individual pages are the final layer of the pyramid and focus on a single product.
For example, liquid lip liner of a particular brand. So why is e-commerce site structure important? A typical e-commerce website is bound to have lots of pages and links. If configured properly, it allows end users to find what they want with minimal hassle. For example, if a person wants to buy sheets, they can click on the category or type in the search bar to view all the options and select something they want. This reduces the number of steps in the sales funnel and increases the likelihood of conversion because they don't have to put as much effort into checking what they latestdatabase.com bad website architecture .png Source: Dinarys An e-commerce site structure is also very important in terms of SEO. When a Google crawler visits a website, it examines the content, meta tags, and overall structure. It then sends its findings to the search engine's servers for indexing purposes. When you meet all the parameters, you have a higher chance of ranking and therefore attracting more visitors to the site. In addition, you should also pay attention to the usual "hidden pages" such as privacy policy, website terms of use and cookie policy in accordance with your business's GRC policies. This ensures that all mandatory pages on your ecommerce website are present, easily accessible, and not blocked by browsers.
Best practices for structuring an ecommerce website Now that you know what an ecommerce site should potentially look like and why a structure is important, let's take a look at how you can strengthen your online store: Create a structured hierarchy with up to three levels Since the homepage is at the top of the hierarchy, followed by main categories (level 2), subcategories (level 2), and individual products (level 3), there are some things to keep in mind: Limit the number of categories to 10. Adding more than this will complicate things for you. Remember, you are not Amazon or eBay. The number of subcategories should be limited to 5-10 and this number should be less than the number of subcategories. Do not repeat category names in subcategories and tags as this can be confusing in the long run. Draw the site hierarchy on a whiteboard or use a tool like Miro or Creately . Understand the importance of effective ecommerce navigation Once you have your categories and subcategories complete, design a user-friendly menu to view by hovering over or clicking on them and place it at the top of the page. The header also includes the shopping cart icon and login button. Here's an example of a header menu from Allbirds: eCommerce Navigation.
For example, liquid lip liner of a particular brand. So why is e-commerce site structure important? A typical e-commerce website is bound to have lots of pages and links. If configured properly, it allows end users to find what they want with minimal hassle. For example, if a person wants to buy sheets, they can click on the category or type in the search bar to view all the options and select something they want. This reduces the number of steps in the sales funnel and increases the likelihood of conversion because they don't have to put as much effort into checking what they latestdatabase.com bad website architecture .png Source: Dinarys An e-commerce site structure is also very important in terms of SEO. When a Google crawler visits a website, it examines the content, meta tags, and overall structure. It then sends its findings to the search engine's servers for indexing purposes. When you meet all the parameters, you have a higher chance of ranking and therefore attracting more visitors to the site. In addition, you should also pay attention to the usual "hidden pages" such as privacy policy, website terms of use and cookie policy in accordance with your business's GRC policies. This ensures that all mandatory pages on your ecommerce website are present, easily accessible, and not blocked by browsers.
Best practices for structuring an ecommerce website Now that you know what an ecommerce site should potentially look like and why a structure is important, let's take a look at how you can strengthen your online store: Create a structured hierarchy with up to three levels Since the homepage is at the top of the hierarchy, followed by main categories (level 2), subcategories (level 2), and individual products (level 3), there are some things to keep in mind: Limit the number of categories to 10. Adding more than this will complicate things for you. Remember, you are not Amazon or eBay. The number of subcategories should be limited to 5-10 and this number should be less than the number of subcategories. Do not repeat category names in subcategories and tags as this can be confusing in the long run. Draw the site hierarchy on a whiteboard or use a tool like Miro or Creately . Understand the importance of effective ecommerce navigation Once you have your categories and subcategories complete, design a user-friendly menu to view by hovering over or clicking on them and place it at the top of the page. The header also includes the shopping cart icon and login button. Here's an example of a header menu from Allbirds: eCommerce Navigation.