Post by nadinenadine on Mar 6, 2024 23:34:33 GMT -6
To better understand the usefulness of these tools it is necessary to make a premise: when we talk about marketing we must remember to make a clear distinction between online and offline marketing . The first concerns the digital aspect (email, advertising campaigns, SEO, social media), the second concerns aspects such as participation in trade fairs, paper advertising or direct communication in points of sale. However, these two activities are often closely related to each other. “How long does it take your company to find, organize and direct the material to be used for each marketing campaign (online and offline) to the right managers?” PIM : thanks toProduct Information Managementyou will be able to manage the data of all your products from a single place and update them with a single change in all output channels.
In short, by changing the description of your product on the PIM, you will automatically update the paper catalog, e-commerce, apps and so on. DAM: same thing goes for theDigital Asset Management, only this time you can centrally Loan Phone Number List manage images, PDFs, videos and other files. Tracking and web marketing Pimcore is a tool designed to efficiently manage every digital marketing campaign and every action useful for increasing traffic and sales. We can easily insert tracking codes to monitor traffic or actions that users complete within the platform such as newsletter subscriptions , form filling , purchases and pages visited using classic tools such as Google Analytics and Google Tag Manager.
Pimcore is also designed for optimization for positioning purposes : managing content, as we have seen, is one of the strong points of this tool and more technical actions such as redirects or on-site optimizations have intuitive fields already provided by default or which can be integrated for raise the level of the project. It is also possible to integrate Mailchimp to manage email marketing in a personalized way, connecting it to the Customer Data Platform mentioned above, and creating advanced campaigns based on user profiling. Pimcore's performance and its agility also make it a valid ally for Google or Facebook Advertising campaigns : brand awareness , lead generation and conversions are the objectives that characterize most of our advertising campaigns.
In short, by changing the description of your product on the PIM, you will automatically update the paper catalog, e-commerce, apps and so on. DAM: same thing goes for theDigital Asset Management, only this time you can centrally Loan Phone Number List manage images, PDFs, videos and other files. Tracking and web marketing Pimcore is a tool designed to efficiently manage every digital marketing campaign and every action useful for increasing traffic and sales. We can easily insert tracking codes to monitor traffic or actions that users complete within the platform such as newsletter subscriptions , form filling , purchases and pages visited using classic tools such as Google Analytics and Google Tag Manager.
Pimcore is also designed for optimization for positioning purposes : managing content, as we have seen, is one of the strong points of this tool and more technical actions such as redirects or on-site optimizations have intuitive fields already provided by default or which can be integrated for raise the level of the project. It is also possible to integrate Mailchimp to manage email marketing in a personalized way, connecting it to the Customer Data Platform mentioned above, and creating advanced campaigns based on user profiling. Pimcore's performance and its agility also make it a valid ally for Google or Facebook Advertising campaigns : brand awareness , lead generation and conversions are the objectives that characterize most of our advertising campaigns.