Post by account_disabled on Dec 4, 2023 2:09:57 GMT -6
After knowing whether our business is suitable or not The next question is this question. The most important question is, do we need to use it yet? So how do we choose to use it? First of all, I have to explain that Online marketing There will be a sequence of steps in doing it. Which here will consist of 3 steps: Top of Funnel or TOFU , which in this stage is marketing that focuses on creating awareness to make the brand known and engagement so that customers can interact and become familiar with the brand. Middle of Funnel or MOFU that aims to help customers make decisions. Including collecting customer information To use in marketing to close sales in the future Bottom of Funnel or BOFU , which is the stage whose purpose is to close the sale. or help customers decide to buy our products Therefore, the first thing we must answer before starting to use Marketing Automation in the business is: What stage is our business at? And what is the goal? For example, if you want more people to know about your product. It means your goal is Awareness, etc.
What type of Marketing Automation is suitable to use in our Stage? When we know what stage our business Phone Number List is in marketing. The next step will be the final question. We need to know what we will use Marketing Automation tools to do at each stage. If we are…. Need Awareness That means we are at the Top of Funnel or TOFU stage, where what we want is to increase the number of people who know about the product. What can be done is shooting various advertisements through Social Media, which is a Marketing Automation tool that can help lighten the burden. Tools to help manage and schedule the posting of Content or Ads on our various social media channels that can be managed at the same time. If we are….wanting Engagement That means that what we want is Making customers interact with us. By creating engagement with Marketing Automation, we can do Lead Generation or collect customer information, such as using Tracking Cookies or Tracking Pixels to see if viewers come to the website and are interested in content.
Which At this point, we will be able to use the information to create content in the future. If our customers are….in the stage Consideration Which is in the Middle of Funnel or MOFU stage. We have to help customers decide to use our products more easily. Therefore, we must use Marketing Automation to collect data and group it in order. Use it in Personalized Marketing so that we can do Email Marketing and Nurturing that match the interests of customers, making it easier for customers to make decisions. If we are….in the stage where we want to increase sales or conversion rate. When you are in the stage where you want to make sales. or are at the Bottom of Funnel stage, you need to invest resources into marketing to close sales. If you have a clear goal, it will help you save more resources. At this point, Marketing Automation will be able to help you penetrate your target audience better with a scoring system that will rate incoming leads as to who is likely to become our customer. This will allow our sales department to accurately target the target group. Higher chance of closing sales If we are…..wanting to build good relationships with long-term customers.
What type of Marketing Automation is suitable to use in our Stage? When we know what stage our business Phone Number List is in marketing. The next step will be the final question. We need to know what we will use Marketing Automation tools to do at each stage. If we are…. Need Awareness That means we are at the Top of Funnel or TOFU stage, where what we want is to increase the number of people who know about the product. What can be done is shooting various advertisements through Social Media, which is a Marketing Automation tool that can help lighten the burden. Tools to help manage and schedule the posting of Content or Ads on our various social media channels that can be managed at the same time. If we are….wanting Engagement That means that what we want is Making customers interact with us. By creating engagement with Marketing Automation, we can do Lead Generation or collect customer information, such as using Tracking Cookies or Tracking Pixels to see if viewers come to the website and are interested in content.
Which At this point, we will be able to use the information to create content in the future. If our customers are….in the stage Consideration Which is in the Middle of Funnel or MOFU stage. We have to help customers decide to use our products more easily. Therefore, we must use Marketing Automation to collect data and group it in order. Use it in Personalized Marketing so that we can do Email Marketing and Nurturing that match the interests of customers, making it easier for customers to make decisions. If we are….in the stage where we want to increase sales or conversion rate. When you are in the stage where you want to make sales. or are at the Bottom of Funnel stage, you need to invest resources into marketing to close sales. If you have a clear goal, it will help you save more resources. At this point, Marketing Automation will be able to help you penetrate your target audience better with a scoring system that will rate incoming leads as to who is likely to become our customer. This will allow our sales department to accurately target the target group. Higher chance of closing sales If we are…..wanting to build good relationships with long-term customers.